How did we get to UNLOQ?
It all started with two brilliant minds, Anne Ribbers and Alexander Waringa, two psychologists who had an idea and a dream where they believed people could grow and develop through individual coaching.
Anne had a first-hand experience working for ING, where she had to manage a team, and she needed to transform the group into a happy team. Everyone would ask her how she made that happen, and she would say she coached each team member.
Alexander and Anne also believed coaching should be made accessible for much larger groups of people worldwide and not only for the happy few. Every leader should develop coaching capabilities that genuinely help you connect with the other person: show sincere interest and care, ask questions, actively listen and support the growth & development of every employee.
Because of their academic standing in people development, Anne and Alexander decided to jump on the train of a governmental subsidy opportunity and write a proposal to apply for a grant on innovative solutions to increase well-being in the workplace back in 2010. Where odds were very slim, it was approved, and this is where it officially started!
In that journey, we developed the ABC model, the UNLOQ methodology, because no one really knew what e-coaching was and how it could work. Then came the Masterclass, and we released our very own book, and that was only the beginning of eCoachPro, now UNLOQ.
The two pioneers, Anne and Alexander, were very academic, very ambitious and with a lot of idealism that they really wanted to make a difference, and soon realised they would be going through a dynamic entrepreneurial journey to realise their dream. Anne emphasised in our symposium, “It feels so familiar, and we’ve only worked together online, and that is something we’ve believed for a long time, that online, you can work and build deeper emotional relationships and develop people.”